All of the research for this project was done on a Miro board I do not own, and it has since been deleted, so there's not much research to show on this project...but this was an interesting one because we did not have access to actual users [Carriers]. We had to make assumptions and research competitors to make improvements to the perks & scorecard program.
As more questions and considerations revolved around the perks program, the idea of gamifying driving continued to resurface. So, I explored some ideas around the gamification of driving.
All in all, I completed 18 projects for Carrier 360, but the scorecard and the perks program were part our our main effort.
